耿丹数字技术学院举办Design Process2课程展
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耿丹数字技术学院举办Design Process2课程展

耿丹数字技术学院举办Design Process2课程展

发布时间:2019年5月28日 6:33:04 

GAD Held Design Process 2 Exhibition

 

 

2019年5月16日，耿丹数字技术学院18级视觉传达专业学生在创新空间一层举办了“Design Process 2”课程展，本次课程由印度尼西亚建国大学Hanny Wijaya老师和视觉传达专业侯锐淼老师共同指导完成。数字技术学院院长林子杰、TUD Thomas教授、Canni教授、斯洛伐克国立艺术学院Zuzana老师 、视觉传达张璐璐老师受邀参加开幕式。

On April 16, 2019, “Design Process 2” course exhibition was held on the first floor of Innovative Space for students majoring in Visual Communication at Grade One of Gengdan Academy of Design. The course was co-directed by Hanny Wijaya of the Founding University of Indonesia and Hou Ruimiao, a teacher majoring in Visual Communication. Professor Lin Zijie, President of Gengdan Academy of Design, Professor Thomas, TUD, Professor Canni, Professor Zuzana of Slovakia National Academy of Art and Professor Zhang Lulu of Visual Communication were invited to attend the opening ceremony.

教授讲话 Professor’s speeches

 

本次课程中，同学们先后前往前门和王府井进行调研，独立完成了商店视觉形象设计和广告设计两个项目。商店视觉形象设计中，Hanny老师和侯锐淼老师指导大家学习了全新的调研方式，要求同学们梳理调研资料并完成Morphological Matrix信息表格。在LOGO设计中，同学们需运用表格中的原创图形进行重组与再设计，通过大量的图形绘制，同学们不仅掌握了基本的设计方法与技巧，拓展了相关思维方式，为商店完成了全新的视觉形象设计。

In this course, students went to Qianmen and Wangfujing to conduct research, and independently completed two projects: visual image design and advertising design. In the visual image design of stores, Mr. Hanny and Mr. Hou Ruimiao instructed students to learn a new way of research. They asked students to sort out the research materials and complete the Morphological Matrix information form. In LOGO design, students need to use the original graphics in the table to restructure and redesign. Through a large number of graphics drawing, students not only grasp the basic design methods and skills, expand the relevant thinking mode, and complete a new visual image design for the store.

学生草稿 Students’ drafts

 

商店广告设计项目中，要求同学们结合商店文化属性，用Metaphor（隐喻）的方式完成广告设计，呈现店铺的产品特性与行业竞争力。在展览现场，同学们用全英文进行了汇报，Hanny老师和侯锐淼老师对于学生的作品进行了点评和总结。

In the project of Store Advertisement Design, students were required to combine the cultural attributes of the store and complete the advertisement design by Metaphor (Metaphor), presenting the product characteristics of the shop and the competitiveness of the industry. At the exhibition site, the students reported in English. Teachers Hanny and Hou Ruimiao commented and summarized the students’works.

现场展示 Live display

 

本次课程引导学生学习了全新的调研方式与方法，同学们进行了大量设计实践与探索。展览作品受到了来访嘉宾的高度评价。

This course guides students to learn new research methods and methods, and students have carried out a lot of design practice and exploration. The exhibition was highly praised by the visitors.

师生合照 Group photo of teachers and students

 

 

耿丹数字技术学院位于北京顺义。专业有视传、环境、产品、数媒、动画、戏美。国际艺术设计院校联盟CUMULUS成员。80%以上的教师曾海外学习，学院以市场为导向、尊重个性、注重前沿学科、专业融合和国际化发展。数个专业开设英文国际班和双学位项目。已与国际百所大学交流并与42所大学建立合作和师生交换。院长林子杰，学术主任肖勇。