GAD student won ad. prize 

On November 24, Wang Yaoran, a 2016 year student of Visual Communication from Gengdan Academy of Design, won the Durex Sexual Brain Award in the National College Students Advertising Art Competition. The award ceremony was held in the auditorium of the CPPCC National Committee and was presented by Mr. Liu Tienan, Senior Product Manager of Durex.

颁奖典礼  Award Ceremony

 

全国大学生广告艺术大赛由教育部高等教育司指导、教育部高等学校新闻传播学类专业教学指导委员会、中国高等教育学会广告教育专业委员会共同主办，中国传媒大学、全国大学生广告艺术大赛组委会承办，是迄今为止全国规模最大、覆盖高等院校较广、参与师生人数多、国家级的大学生赛事。本届大广赛共有1449所高校参赛，经校级初选后，共收到作品251656组（约50万件）。

Led by the Ministry of Education, the National College Students Advertising Art Competition is hosted by Steering Committee of Journalism the Ministry of Education, and Advertising Committee of China Association of Higher Education, sponsored by Communication University of China and the Organizing Committee of the National College Students Advertising Art Competition. It is by far the largest competition for college students in China at the national level, covering a wide range of higher eudcation institutions and involving a large number of teachers and students.  1449 students participated in the contest and 251,656 groups (about 500,000 pieces) of works were received.

典礼现场 Ceremony scene

 

王垚冉同学的平面设计作品《物理课篇》运用简单的物理知识来表达“Air”薄、润、热，三个特点，运用黑板板书的表现手法，使海报具有趣味性，更能吸引年轻人的目光，使人印象深刻。

Wang Yaoran’s graphic design work "Physics Text" makes use of physics to express the three characteristics of "Air": "thin, moist and hot". The use of blackboard make posters interesting and more attractive to young people.

获奖作品 Award-winning work

 

通过参赛提高了同学的创新精神和实践能力，同时积累了参赛经验，为日后设计道路奠定了基础。数字技术学院将不断提高教学方法和模式，以学生为中心，培养学生的兴趣，使学生收获更多专业知识。

Through participating in the competition, students can improve their innovative spirit and practical ability and accumulate valuable experience, which will lay a foundation for future design. Teachers of GAD will continuously improve their teaching methods, take students as the center, cultivate their interests, and enable students to gain more professional knowledge.

获奖学生 Award-winning student

 

 

耿丹数字技术学院位于北京顺义。开设有视传、环艺、产品、数媒、动画、戏美，国际艺术设计院校联盟会员。其中80%以上的教师曾海外学习，数专业开设国际双学位项目，已与国际百所大学交流并与42所大学建立合作。